states, but around the world. thing this is the first year in the history of the world where more people will die from the effects of too much food than from starvation. and it's fascinating. it is also, we think, the first disease in the history of the world that has gone from being a rich person's disease to a poor person's disease. >> it's pretty astonishing, as you mentioned, mayor bloomberg. we've been reporting on this issue for some time. was there a perj personal story for you? did you have the effects of chronic obesity your family? yourself? >> no, but i can tell you and i think i speak for almost everybody, if it's in front of me, i eat it. i love cheese-its. if you put a bowl of -- a two-pound box of cheese its in front of me, i'd probably eat it all. that's probably not very good for you. but if you eat anything in moderation, there's no harm, almost anything. so if you put a small bowl of cheese its in front of me, that's fine. we all do the same thing. all we're try dog with full sugared drinks is t